“Even though Japanese whisky is growing as a category, it is quite small compared to other global whisky categories,” he said. And Nikka, the other big producer, has updated its website to reflect which expressions can be called Japanese whisky and which are world whiskies.Įlliott firmly believes that these new standards will benefit the industry as a whole. To its credit, Suntory has been a supporter of the new regulations, even though the bottlings from its Yamazaki, Hakushu, and Chita distilleries already meet the qualifications of true Japanese whisky. Chichibu is another distillery that touts its “world blends,” which are a marriage of whisky from the same five countries as Ao. This is not to say that the practice of sourcing whisky from other countries to blend together is inherently a bad thing, but these rules will ensure more transparency by labeling this type of whisky as “world whisky.” Suntory has embraced this title with its Ao whisky, and the brand tells you exactly which distilleries the blend comes from on its website (Scotland, America, Canada, Ireland, and Japan). Get the latest intel on which bottles of booze are worth your hard-earned cash. It protects those who have invested in actual distilleries, stills and the like, as opposed to those who are only bottling in Japan and sourcing finished spirits from other countries.” “The new JSLMA regulations allow for a more level playing field for all producers. “Opportunistic companies who have benefited from the lack of regulation or enforceable definition of Japanese whisky will no longer be able to deceive a consumer into buying what they believe to be Japanese whisky,” wrote Elliott in an email. But since it technically meets the TTB definition of whiskey here in the US, it can be labeled as such (more about this later, because there are some good rice whiskies out there).
#SUNTORY WHISKEY TOKI CARBS LICENSE#
They can also make “whisky” out of rice, which according to Elliott is really considered barrel-aged shochu in Japan and made under license for that category, not whisky.
Producers can import whisky distilled anywhere in the world, bottle it in Japan, and call it Japanese whisky. The reason for this change is that up until now, that bottle of Japanese whisky you paid a premium for might not actually contain whisky made in Japan.
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